Alongside our member community, the WTA works with aligned organizations across the global travel, tourism and wellness ecosystem to strengthen the industry through strategic collaboration, shared initiatives and collective impact. Partnerships may include industry collaboration, education, research, events, media, technology and other initiatives that create mutual value while supporting WTA’s mission.
WTA is proud to collaborate with organizations that share our commitment to advancing wellness travel and strengthening connections across the global industry. Together, our partners help expand industry knowledge, create opportunities for collaboration and support initiatives that move wellness travel forward.
How We Collaborate
Working Together Across the Industry
WTA works with aligned organizations on opportunities that advance shared goals and contribute meaningful value to the wellness tourism industry.
01
Industry Initiatives
Collaborate on projects, resources and initiatives that address emerging opportunities and help advance the wellness tourism sector.
02
Research & Education
Develop and support research, industry insights, educational resources and professional development that deepen knowledge across the sector.
03
Programming & Events
Work together on conferences, educational programming, industry conversations and other opportunities for learning and exchange.
04
Awareness & Industry Engagement
Extend the reach of important ideas, initiatives and conversations through communications, media and engagement across our respective networks.
Who We Partner With
Strategic Relationships with Purpose
WTA develops partnerships with organizations whose expertise, values and reach, complement our work and contribute to the continued advancement of wellness tourism. These may include:
Industry associations and professional organizations
Media and publishing organizations
Conference, summit and event organizations
Academic, education and research institutions
Technology platforms and industry solution providers
Travel networks, consortia and other organizations representing broader professional audiences
Other mission-aligned organizations where there is a meaningful opportunity for strategic collaboration
Hotels, resorts, wellness properties, tour operators, DMCs, destinations, tourism boards and other travel and hospitality businesses interested in engaging with WTA should generally explore WTA Membership as the starting point.
WTA Membership is the primary way for travel, hospitality, wellness and tourism businesses and professionals to become part of the WTA community and access ongoing member benefits. Partnerships are developed selectively where there is an opportunity for the WTA and another organization to work together toward broader strategic, educational, research, media, technology or industry objectives.
We welcome conversations with organizations that share WTA’s commitment to advancing wellness travel and see an opportunity to create meaningful value together. If you have a partnership, collaboration or industry initiative you’d like to explore with WTA, we’d be pleased to hear from you.
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