Advancing the global wellness tourism industry through leadership, collaboration, education and industry-defining initiatives.
Build meaningful relationships with wellness tourism professionals, industry leaders, innovators, collaborators, and like minded organizations from across the world and beyond.
Increase your visibility through member features, speaking opportunities, industry recognition, educational resources, and valuable professional development opportunities.
Help shape the future of wellness tourism through industry initiatives, knowledge sharing, strategic partnerships, and purposeful collaboration that creates meaningful global impact.
Melia Punta Cana Beach
“The WTA is one of the best investments we’ve made as a business, delivering valuable opportunities, meaningful connections, greater visibility, and far reaching benefits through its extensive global network.”
Skyterra Wellness
“We find WTA to be an excellent community for networking, building meaningful relationships, sharing ideas, discovering opportunities, and collaborating on like minded projects with industry professionals.”
CEO, Run Wild Retreats
Shared principles designed to support responsible practices, transparency and participant well-being across the global retreat industry.
Ten Essential Attributes defining the foundational elements of a destination that fosters wellness for both residents and visitors.
Foundational wellness standards developed by WITT (Wellness in Travel & Tourism) in partnership with the Wellness Tourism Association.
The first industry resource designed to bring greater clarity, consistency, and a common language to wellness tourism.
Global wellness tourism expenditures in 2024
Projected global wellness tourism expenditures by 2034
Projected average annual growth, 2024–2029
Wellness travel spending comes from ordinary, mainstream trips rather than specialized luxury retreats.
87% of wellness tourism trips are secondary wellness trips, where travelers add wellness activities to regular business or leisure trips.
As wellness continues to reshape global travel, WTA brings together the leaders, organizations and ideas helping shape what comes next.
Through educational programming, professional development and industry research, WTA creates opportunities to exchange knowledge, explore emerging trends and stay connected to the evolving wellness tourism landscape.
Expert-led conversations, educational webinars and member events that bring the wellness tourism community together to learn, connect and exchange ideas. Programming includes WTA Wellness Travel Talks, educational sessions featuring wellness focused suppliers, destinations and industry partners, and Member Connect networking events.
Connect with professionals, organizations and experts from across the industry, collaborating to share ideas, expand opportunities and advance wellness tourism worldwide.
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“We appreciate WTA’s collaboration and support in promoting wellness, expanding our professional network, creating valuable connections, and helping us grow. We are proud to be part of this global community.”