First introduced in April 2018, the Glossary of Industry Terms has become a shared language for this growing global sector, supporting common understanding and greater industry clarity. New terms will be added as the industry continues to evolve.
A specific division of the global tourism industry that is defined by the common goal of marketing natural assets and/or activities primarily focused on serving the wellness-minded consumer and those who want to be.
Travel powered by a wellness-focused intention. Wellness Vacations/Holidays are typically self-directed with the traveler setting his or her own timetable and schedule. They may also include a multi-day Wellness Retreat.
Travel that allows the traveler to maintain, enhance or kick-start a healthy lifestyle, and support or increase one’s sense of wellbeing.
A Wellness Traveler is an individual who makes wellness the primary purpose of a trip.
Also referred to as a Wellness Sanctuary or Wellness Clinic in some parts of the world. Any facility with accommodations and a range of hospitality services where the primary purpose is to provide programs and experiences for the Wellness Traveler. The Wellness Resort is comprised of four primary elements: accommodations, a variety of wellness activities, healthy dining options and wellness-related facilities. A hospitality business that may offer structured wellness programming, wellness journeys, or retreat-style experiences as part of its guest offerings.
A geographical area that fosters and promotes wellness as an integral part of life within the community and economics of the region.
Wellness Retreat has had two definitions.
Medical Wellness can refer to multi-day retreats, programs, packages or services that are administered by medical professionals but are deemed to be more proactive/preventative than reactive (such as reacting to pain, a medical condition or the need/desire for surgery.) Retreats/programs for sleep, stress management, prevention of age-associated conditions, and medical testing for the early detection and prevention of certain medical conditions are examples of Medical Wellness.
The individual or organization responsible for designing, organizing, facilitating, and/or delivering a retreat experience.
The physical location where a retreat experience takes place.
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