Join the Wellness Tourism Association
The Wellness Tourism Association (WTA) is a global community of professionals, organizations, and destinations committed to elevating wellness in travel. We welcome all who represent the full ecosystem of wellness tourism from independent practitioners and travel advisors to hotels, destinations, brands, and businesses supporting the industry
Benefits of WTA Membership
WTA membership connects you to a trusted network of stakeholders who participate in the industry, are looking to launch a wellness travel initiative, or are simply looking to support this rapidly growing segment. WTA members are dedicated to connection, collaboration, education and the responsible growth of wellness tourism worldwide.
Regardless of membership category, all WTA members gain access to a shared foundation of benefits including:
Core Membership Benefits
- WTA Member Badge (digital use for approved members)
- Access to the global WTA Member Community
- Member-only events, roundtables, and webinars
- Educational content, reports and industry insights
- WTA member communications and updates
- Special member pricing for WTA programs and events
- Eligibility for select committees and working groups
- Recognition within the global wellness tourism ecosystem
Eligibility to become a WTA Verified Retreat Professional™ (Industry Professional WTA membership required)
Visibility & Credibility
Boost your brand and amplify your reach
- Listing in the WTA Membership Directory alongside other vetted professionals and organizations
- Use of the WTA Member Badge to strengthen credibility and industry trust
- Opportunity for featured exposure across WTA website, newsletters, and social media
- Consideration for media coverage and industry storytelling opportunities
Networking & Collaboration
Connect with like-minded professionals and organizations worldwide
- Access to the private global WTA member community
- Invitations to webinars, virtual networking sessions, and live events
- Opportunities to collaborate with industry peers, partners, thought leaders and innovators
- Access to a curated ecosystem of wellness tourism leaders
- Opportunities to form strategic partnerships and cross-sector collaborations
Education & Development
Stay informed. Lead the movement.
- Exclusive access to member-only webinars, workshops, and trend briefings
- Access to the WTA research, case studies, white papers and insights
- Discounted access to industry-leading courses and learning programs
- Participation in surveys, research initiatives, and thought leadership opportunities
- Early access to emerging trends shaping the future of wellness tourism
Membership Categories
Travel Advisor Member
$149
For individual professionals whose primary role is designing and booking travel for clients.
Specifically:
- Travel Advisor
- Travel Agent
- Wellness Travel Designer
- IATA number or host agency required
Enhanced Benefits include:
- One individual membership profile in the WTA directory
- Eligibility for WTA committee participation
- Thought leadership and contribution opportunities
- Access to global industry peers and destinations
Industry Professional
$199
Professionals working within the wellness tourism and hospitality industry who are joining as and individual.
Including:
- Retreat Leaders & Facilitators
- Wellness Practitioners & Coaches
- Meeting & Incentive Planners
- Hospitality Consultants
- Hoteliers & Spa Leaders
- Wellness Tourism Consultants
- Educators
- Researchers
Enhanced Benefits include:
- Organizational membership profile in the WTA Industry Partner Directory
- Up to 3 designated member representatives
- Visibility among global wellness tourism decision-makers
- Opportunities to contribute educational content and expertise
- Priority access to strategic partnerships, sponsorships, and collaborations
- WTA committee leadership pathway
Supplier Member
$550
Organizations that deliver wellness-focused accommodations and experiences.
- Hotels, Resorts & Destination Spas
- Retreat Venues, Eco-Lodges & Villas
- Tour Operators
- Destination Management Companies (DMCs)
Enhanced Benefits include:
- Organizational membership profile in the WTA directory
- Up to 3 designated member representatives
- Enhanced visibility through supplier spotlights and promotions
- Eligibility for WTA committee participation
Destination or Brand
$1,650
Organizations advancing wellness initiatives at a destination or brand level.
- Destination Marketing Organizations (DMOs)
- Convention & Visitors Bureaus (CVBs)
- Tourism Boards & Offices
- Hospitality Brands (flag-level hotel brands)
- Cruise Brands, Airlines & Airports
Enhanced Benefits include:
- Organizational membership profile in WTA Member Directory
- Up to 3 designated member representatives
- Enhanced visibility on WTA platforms and spotlights
- Priority consideration for WTA speaking opportunities, collaborations and media opportunities
- Participation opportunities in industry advocacy and thought leadership initiatives
Industry Partner Member
Organizations that provide services, expertise, platforms, representation, or strategic support to the wellness tourism industry.
Including;
Host Travel Agencies
- Travel Agency Consotrias
- Hospitality Collectives & Management Companies
- Hospitality Management Companies
- Marketing & PR Agencies
- Online Marketplace & OTAs
- Research & Education Institutions
- Associations
*All membership fees are in USD, and due annually.
Ready to Become a WTA Verified Retreat Professional™?
One-time fee
$50 USD
Take the next step in your professional journey by earning the WTA Verified Retreat Professional™ designation—professional recognition designed to help you build credibility, distinguish your retreat business, and inspire confidence in prospective participants.
Available exclusively to WTA Retreat Professional Members, the designation recognizes retreat leaders who are dedicated to creating exceptional retreat experiences and supporting responsible retreat practices.
Once your membership has been approved, you’ll be invited to complete a simple online Verification Assessment. Upon successful review, you’ll receive your Verified Retreat Professional™ digital badge and recognition in the WTA Verified Retreat Professional™ Directory.
Which WTA Membership Is Right for You?
WTA membership is structured to reflect how you participate in the wellness tourism ecosystem. Your membership category ensures you are connected with the most relevant peers, opportunities, and visibility within the community and broader network.
Choose the option that best reflects how you participate in the wellness tourism industry:
Not sure which category best applies?
We’re happy to help you select the right membership before you apply.
Contact WTA Member Services membership@wellnesstourismassociation.org
Ready to Apply?
You are an independent professional whose primary role is advising, planning, and booking wellness travel for clients
- Professionals actively selling and booking wellness travel experiences
- You advise clients and help them discover, plan, and book wellness travel experiences.
- Membership is for individual travel professionals representing themselves, not a business or organization.
You are an organization that creates, delivers, or represents wellness travel experiences
● Hotels, resorts, retreat venues, tour operators (including solo operators), DMCs, DMOs, tourism boards, hospitality brands, cruise lines
● You are directly involved in the delivery or packaging of travel experiences or destinations
● Membership is held by the business or organization (including solo businesses)
● Even solo or independent operators fall into this category
- You are joining to represent yourself, not a business, property, destination, or organization.
- Membership represents you as an individual professional and provides opportunities to connect, learn, and contribute to the WTA community
- If you are joining on behalf of a supplier; hotel, resort, tour operator, DMC, destination, hospitality brand, or other organization, please apply under the appropriate organizational membership or partnership category
- If you are an individual, whose primary role is not a travel advisor/agent, you belong here
- Exclusive eligibility to apply for WTA Verified Retreat Professional™ recognition.
Key Requirements for Membership
The Wellness Tourism Association (WTA) welcomes individuals and organizations that share our commitment to advancing wellness tourism and creating travel experiences that positively impact traveler well-being.
To be eligible for Full Membership, applicants should:
- Demonstrate a meaningful connection to the wellness tourism ecosystem
- Offer or support products, services, experiences, or initiatives that contribute to traveler well-being
- Maintain a public-facing website, business profile, or professional presence that clearly reflects their offerings and alignment with wellness tourism.
- Align with the mission and values of the Wellness Tourism Association
- Contribute to the continued growth, credibility, and positive impact of the global wellness tourism industry.
Join the Global Wellness Tourism Community
Whether you are an independent professional or practitioner, a wellness travel supplier, destination, or an aligned industry partner, WTA membership connects you to the people and organizations shaping the future of wellness travel.
We look forward to welcoming you to the WTA community!
*You will receive a response on your membership application status from WTA Member Services within 7 days.
Frequently Asked Questions
Who can join the Wellness Tourism Association (WTA)?
WTA welcomes individuals and organizations across the global wellness tourism ecosystem, including travel advisors, wellness practitioners, retreat leaders, hotels, resorts, tour operators, destinations, tourism boards, hospitality brands, agencies, consultants, and other businesses that support the growth of wellness tourism.
How do I know which membership category is right for me?
Your membership category is based on how you participate in the wellness tourism ecosystem and whether you represent yourself or an organization.
Individual Membership is reserved for independent professionals who connect people to wellness travel experiences, such as travel advisors, wellness travel designers, wellness practitioners, retreat leaders, facilitators, and independent planners.
Supplier Membership is for organizations that provide, package, promote, or deliver wellness travel experiences, including hotels, resorts, retreat venues, tour operators, and Destination Management Companies (DMCs).
Destination & Brand Membership is for destination organizations and hospitality brands advancing wellness tourism initiatives, including DMOs, tourism boards, CVBs, hospitality brands, and cruise brands.
Industry Partner Membership is for organizations that support, enable, or provide services to the wellness tourism industry, including agencies, consultants, host agencies, consortia, OTAs, marketplaces, and management companies.
Should I join as an Individual Member if I own or operate a wellness travel business?
If you own, operate, manage, or are employed by a business that provides, packages, promotes, or delivers wellness travel experiences, services, or accommodations, including as a solo entrepreneur, you must apply under the appropriate organizational membership category.
This includes hotels, resorts, retreat venues, tour operators, DMCs, destinations, hospitality brands, agencies, and other professional services or businesses operating within the wellness tourism ecosystem.
I am a solo tour operator or independent retreat company. Which category should I choose?
You should apply as a Supplier Member.
Supplier Membership applies to any organization that provides or delivers wellness travel experiences, regardless of size. Solo operators, boutique companies, and independent businesses are considered organizational members.
What is included with every WTA membership?
All members receive access to:
- The global WTA member community
- Member-only webinars, events, and roundtables
- Educational resources and industry insights
- Member communications and updates
- Special member pricing on WTA programs and events
- Opportunities for networking and collaboration
- Recognition within the global wellness tourism ecosystem
Additional benefits vary by membership category.
How many people from my organization can participate under one membership?
Organizational memberships include designated member representatives:
- Supplier Members: Up to 3 representatives
- Destination & Brand Members: Up to 3 representatives
- Industry Partner Members: Up to 3 representatives
Individual Membership includes one member profile.
How do I contact WTA Member Services if I have questions, or am unsure of which Membership Category is most appropriate?
The WTA welcomes all stakeholders within the wellness travel ecosystem, whether through membership or another form of collaboration. If you are unsure of which most applies to you, please contact the WTA Member Services Team at membership@wellnesstourismassociation.org