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SHIFTING THE BALANCE OF RESPONS(USTAIN)ABILITY

Shifting the balance

COMM(UNITY) & THE NEW DESTINATION MANAGEMENT PARADIGM: SHIFTING THE BALANCE OF RESPONS(USTAIN)ABILITY
by Professor Terry Stevens

Over the past eighteen months, much has been written about the impact of the pandemic on tourism and reflecting on the issues of over-tourism that characterized the pre-COVID era. Alongside this analysis has emerged a raft of predictions and forecasts about the nature, rate, and form of the recovery, regrowth, and re-imagining of tourism over the next ten years or so.

Read a preview of Comm(unity) & the New Destination Management Paradigm: Shifting the Balance of Respons(ustain)ability by WTA Member Professor Terry Stevens.

WTA Members have access to the full report. Just go to the Members-Log-In section of the website, look under Knowledge Resources and enjoy!

Based in Wales, Professor Terry Stevens is the managing director and founder of the multi-award-winning tourism consultancy, Stevens & Associates has now worked on destination development in over 55 countries around the world. Clients have included many international development agencies as well as tourist boards and private sector clients. In 2019 he was awarded the LUXLIFE Best destination Development Expert Award and in 2020 published his highly acclaimed books Wish You Were Here: The Stories Behind 50 of the World’s Great Destinations and The Art and Science of Destination Management. He is a regular speaker at global events and ministerial summits, the founder of the Tourism Futures blog, and a Research Associate with the WTA.

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