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Katherine Droga


Katherine Droga is passionate about the transformational effect travel can have on people and the planet. Katherine is Chair of the Global Wellness Institute’s Wellness Tourism Initiative and founded consultancy firm, Droga & Co., specializing in strategy and new business development for sustainable destinations, tourism experiences, and events worldwide. Katherine previously worked for Tourism Australia (the national tourism authority) and led the organization’s international operations, distribution platforms, and partnerships for over a decade. Having worked in the media and tourism industries for the past 25 years, she has extensive experience in both tourism development and promotion.


Thank you WTA Partner We Travel for Supporting the Wellness Travel Consumer Survey.

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