Curve Trends, a brainchild of marketing industry thought leader Bibi Mukherjee, is a leading digital marketing agency focusing on a multi-channel mix of digital advertising, including marketing strategy, brand development, social engagement and search marketing. In order to strike an effective balance, Curve Trends incorporates a creative approach while being data-driven. Their major strength lies in delivering a comprehensive behavior-based marketing plan using an integrated approach with the primary goal of boosting conversions. The company formulates and implements digital marketing strategies while monitoring and measuring online customer behavior. According to Mukherjee, “the relentless focus on producing an enhanced Return on Investment (ROI) for our clients allows us to select and utilize the most beneficial media channel to maximize results based on each client’s unique business goal.