BZen Communications Co., Ltd. is an international conference specialist and provides services for professional planning and operation of domestic and foreign conferences, exhibitions, and DMC. The company also hosts the Busan International Wellness Conference(BIWC) and promotes Busan in South Korea as a global wellness tourism city. BIWC is co-organized by BZen Communications Co., Ltd., and WellMi Wellness Solutions. BIWC participates in the development of a global wellness city environment and the tourism industry, easily and diversely accessed by domestic and foreign visitors to Busan, and features wellness experts and thought leaders from around the world, who gather in Busan to share the importance of wellness as a global movement.