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More on our Wellness Travel Consumer Survey 2023

Wellness Travel Consumer Survey

Conducted online over a period of four-months (June to September 2023) to a targeted audience, the Wellness Tourism Association’s 2023 Wellness Travel Consumer Survey collected responses from just under 700 consumers from 46 countries and territories, and with 59% of respondents indicating they were based in the USA. With a total of 47 items to respond to, the average time taken to complete the survey was just over seven minutes. The survey was administered and analyzed by the Wellness Tourism Association (WTA) in collaboration with WTA Research Associate, Danny Kessler Ph.D., Assistant Professor and Director of the Workplace Wellness Research Lab at Dongseo University, International College in Busan, South Korea. 

The survey reveals:  

  • Top goals for a Wellness Vacation 
  • Preferred travel style
  • Preferred type and length of program
  • Must Haves for a Wellness Vacation 
  • Other deemed “Very Important” offerings
  • And more about what consumers want and need

WTA Members can access the White Paper from the Members’ LogIn section of the website. For non-Members the White Paper is available for $25 U.S. If interested just contact us at admin@wellnesstourismassociation.org

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